Our systems and expertise are being developed to cut through the hype of “Big Data”, “Little Data”, user behavior.
Big Data, Data-Driven Decision Making, Data-Driven Culture and other digitally driven data initiatives are creating an "Age of Disruption" that is changing the way that businesses operate. The biggest source of information comes from the data that can be collected electronically as users consume and engage with interconnected products and services. Due to the massive scale of individual interactions occurring across the internet, on computers, servers, and on mobile devices, the phenomenon is called "Big Data."
Few companies are capitalizing well on the Big Data opportunity -- most companies are still struggling with digitalization of their business models, much less, harnessing the power of new information sources. While new online and mobile focused startups are born into digital optimization, existing companies that are making the shift to data-driven decisions achieve learning rates that allow them to accelerate competitive differentiation on many fronts.
BIG DATA CHALLENGES
Many promises of great opportunities for innovation and competitive advantage from Big Data have gone unfulfilled. What seemed incredibly promising two years ago has turned into hype and disappointment for most who have tried to catch the Big Data wave. Big Data initiatives face many challenges:
Big Data is difficult
Systems that generate massive amounts of user engagement data traditionally are not engineered to deliver agile analytics--they're built to provide web services. So insights are difficult to extract and analytics systems used to extract data from logs are generally inflexible and difficult to change.
BIG DATA ROI IS SPECULATIVE
Results are not guaranteed and Big Data initiatives are expensive and incredibly resource intensive. Rolling the dice on these large projects is very risky when there is great variability for the expected return.
User data is a PR and legal lightning rod
Consumers, consumer advocacy groups, and government regulators rightfully respond strongly to any potential of intrusiveness or violation of privacy.
